Clarifying Your Platform

Your platform is your compass. It keeps your campaign focused and gives voters something to connect with.

Pick Your Core Issues

• Choose 2–3 areas you care about deeply.
• Don’t try to be the expert on everything.

What’s Broken

• Be specific. “Fix roads” is vague. “Repair 3rd Street bridge and fill potholes on Main within 12 months” is clear.

How You’ll Fix It

• Have a high-level plan you can explain in under a minute.
• Be ready to adjust as you learn more.

Opposition-Ready

• Expect people to push back. Prepare honest, respectful answers — not just talking points.