Fundraising

Fundraising isn’t glamorous, but it’s essential. It pays for the things you need to win — ads, yard signs, mailers — and shows that people believe in your campaign.

A lot of fundraising isn’t obvious, and it can be counterintuitive. For example, live events often look like big fundraisers, but they rarely bring in most of your money. The real bulk usually comes from direct asks — calls, emails, and personal outreach.

Asking for money can feel uncomfortable, but it’s not about you asking for yourself. It’s about inviting people to invest in the future of their community. That shift in mindset makes the conversation easier and more genuine.

There’s no single magic tactic. You’ll raise money through personal outreach, organized networks, and public events. Each plays a role in building the resources — and the credibility — your campaign needs.