Friends & Family Letter

Why it works:
Your inner circle is the most likely to give early and generously. A strong launch from friends and family sets the tone for your campaign and gives you momentum.

Tactics:

• Write a personal email or letter explaining why you’re running, why their early support matters, and exactly how to contribute.
• Include a direct donation link and your mailing address.
• Be specific about your first fundraising goal — e.g., “I’m trying to raise $2,000 by the end of the month.”

Pro tip: Follow up. Many people will intend to give but forget without a reminder.