Events

The honest truth:
Campaign events are almost always underwhelming as direct fundraisers. If you’re counting on them to cover your budget, you’ll probably be disappointed — especially if you’re covering costs like food or venue rental.

Why run them anyway?

• They create the perception that your campaign is accessible and welcoming.
• They generate photos, videos, and stories you can use later.
• They’re great for networking and building relationships.

Event types:

• People come to you: Host a gathering where supporters meet you and hear your message.
• You go to them: Attend community events or fundraisers run by others (make sure your presence aligns with their mission and goals).

Pro tip: Treat events as a friendraiser more than a fundraiser. The money is nice, but the real value is in visibility and connections.

Bottom line:
Fundraising is about asking — directly, repeatedly, and with a clear reason why it matters. Your friends and family give you the jumpstart, local networks give you credibility, and events keep you visible. Together, they build the financial and social capital your campaign needs to compete.