Advertising

If you want to win, you have to reach people who don’t already know you.

Your personal outreach — knocking doors, attending events, meeting people face to face — builds trust and depth. Advertising builds reach. It’s how you introduce yourself at scale to voters who might never see a yard sign, follow your social media, or bump into you at the grocery store.

Good ads aren’t about looking polished or perfect. They’re about being visible, clear, and consistent so people recognize your name and know what you stand for. The right ads can work quietly in the background while you’re busy doing the in-person work that wins hearts.

Think of ads as the bridge between strangers and supporters — a way to start the conversation before you’ve even met.