Which Types Can You Measure?

Social Media (Facebook / Instagram / Meta)

  • Why use it: Affordable, targeted, and easy to test.
  • Tool: Meta Business Suite lets you manage all your Facebook and Instagram ads in one place.
  • Best for: Targeting specific demographics, geographies, or interests.
  • Pro tip: Always have a clear call to action (donate, volunteer, learn more).
  • Why use it: It’s the digital billboard of the internet.
  • Impact: Generates a large amount of web traffic, especially if voters are Googling your name or your race.
  • Best for: Search-based intent — people looking for information about you or your opponents.
  • Pro tip: Start early so your ads show up before ballots drop.