Why Run Ads?

• Reach beyond your bubble — Your friends, family, and existing supporters will see your organic posts. Ads are for everyone else.
• Shape the conversation — You control the message, the images, and when voters see them.
• Build name recognition — Voters often decide based on familiarity. Ads help you become the name they recognize on the ballot.

Example: In Nicole’s campaign, a targeted social media ad before early voting boosted website visits by 300% in one week — mostly from people outside her direct network.