Which Types Are Harder to Measure (But Still Valuable)?

Billboards

• Pros: High visibility, broad reach, constant presence.
• Cons: No direct metrics for who saw it. Expensive in high-traffic areas.
• Best for: Name recognition in busy corridors.

TV

• Pros: High credibility, visual storytelling.
• Cons: Expensive production and placement.
• Best for: Reaching older demographics or wide audiences in a short time frame.

Streaming (Hulu, YouTube, etc.)

• Pros: Targeted like digital ads, but with TV-like impact.
• Cons: Requires video content, which can be expensive.
• Best for: Combining name recognition with storytelling.

Radio

• Pros: Cost-effective, loyal audiences, great for local reach.
• Cons: No visual impact, limited tracking.
• Best for: Repetition of your name and core message.