Messaging

Your message is how voters come to know you, remember you, and decide if they trust you. It’s not just a slogan — it’s the throughline in everything you say and do.

Strong messaging feels the same whether someone meets you at their door, sees you in a debate, or scrolls past you online. That’s not about repeating the exact same words — it’s about staying true to who you are and why you’re running.

Keep it grounded in your own voice. Share real stories. Speak the way you would to a neighbor. If it feels unnatural to say out loud, it’s probably not your message.

A clear, authentic message makes every yard sign, mailer, and conversation work harder for you.