Early-Cycle Messaging

Goal: Introduce yourself, build recognition, and establish your “why.”

• Meet the Candidate

  • Keep it simple: who you are, why you’re running, and what you care about most.
  • Focus on approachability over polish.
  • Use photos and short videos that feel real, not staged.

• Channels:

  • Social media posts and boosted ads
  • Local news interviews
  • Website updates
  • Community events