Mid-Cycle Messaging

Goal: Turn awareness into engagement.

• Call to Action: Yard Signs

  • Make it easy for people to get one — online form, events, or drop-off.
  • Show supporters with their signs to create momentum.

• Mailer

  • Highlight your platform and how it connects to local needs.
  • Include a clear “Here’s how to help” section.

• Billboard (if budget allows)

  • Simple, high-contrast, and focused on name recognition.